Dubai Airports
Gamified. Amplified.
The challenge.
Dubai Airports, home to Dubai International Airport (DXB), the world’s busiest international airport, is always striving to be the best, with a bold new vision for the future.
They knew that bringing this vision to life hinged on getting everyone on board.
The goal: unite 3,000 employees to connect with the core elements of the strategy and embed new ways of working in an engaging, memorable way.
Our work.
Dubai Airports turned to Engage to design and deliver a company-wide event that inspired understanding, excitement and alignment.
Over five action-packed days, we created an immersive experience that combined strategy, storytelling and serious fun.
Our support included:
- Full end-to-end event management from concept to execution
- A bold brand identity and event name: Company-Wide
- A dynamic agenda featuring guest speakers, gamification, breakout zones and interactive learning
- Custom content and activities aligned to strategic pillars and values
- Event collateral, staging, signage and digital assets
- On-site logistics, production, and engagement support
The result.
The event created a powerful shared experience for 3,000 employees bringing strategy off the page and into the room.
By combining clear messaging with gamified learning, dialogue and connection, Company-Wide helped embed new ways of working and energised employees around what’s next.
“Engage took our strategy, sprinkled in some magic, and delivered an event that hit every note: fun, focus and full-on energy.”