CANON
Bringing a bold brand
The challenge.
When one of the world’s most iconic brands wanted to mobilise its people around a bold new vision, Canon EMEA turned to Engage Group for support.
Canon set out to align and re-energise employees behind its purpose: Inspiring a World of Change. They wanted every team member to not only understand the brand pillars of being visionary, innovative and bold, but to live them, share them, and become true brand ambassadors.
To achieve that, they needed more than messaging. They needed a bold internal campaign and creative tools that could turn strategy into action and purpose into pride – at scale, across the region.
Our work.
We developed and rolled out a region-wide internal campaign to bring Canon’s purpose to life and build brand advocacy from within, including:
- A clear strategic story and brand pillar messaging
- A bespoke, illustrated strategy map
- Toolkits for leaders and teams
- Gamified e-learning
- In-person engagement
The result.
A bold, purpose-led internal campaign that brought Canon’s vision to life and empowered employees to become proud, informed brand ambassadors across the region.
“Engage helped us turn brand purpose into something practical and powerful. It’s now a message our people connect with and a movement they’re proud to lead.”